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Marketing Communication

INTRODUCTION This study will be carried out on the theme of building brand awareness through marketing communication. The purpose of this study is to highlight the importance of various

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Digital Marketing

Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited

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The Balanced Score Card (BSC)

Overview The Balanced Score Card is a framework introduced by Norton and Kaplan in 1992 to facilitate the companies with balancing different major and influential perspectives in both external

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