Digital Marketing
Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited
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The Balanced Score Card (BSC)
Overview The Balanced Score Card is a framework introduced by Norton and Kaplan in 1992 to facilitate the companies with balancing different major and influential perspectives in both external
The leading weft knitted fabric manufacturers in the country.
ABC Lanka is one of the leading weft knitted fabric manufacturers in the country providing innovative solutions to top global apparel brands. With
Technology has been a mandatory component in any organization
CHAPTER 1-INTRODUCTION BACKGROUND As of today, ABC is Sri-Lanka’s largest retailer. The company’s legacy began in the year 1983 and since then it has created great change in the Sri-Lankan
