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Digital Marketing

Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited disadvantages. The essay furthermore emphasizes how each online marketing, social media and mobile marketing which is considered to be sub components of digital strategies have influenced consumer behavior in general. Latter part of the essay elaborates how firms measure the effectiveness of the digital marketing effort formulated within. The role…

The Balanced Score Card (BSC)

Overview The Balanced Score Card is a framework introduced by Norton and Kaplan in 1992 to facilitate the companies with balancing different major and influential perspectives in both external and internal contexts. It concerns for four major perspectives and those perspectives are as follows; Financial Perspective Internal business perspective Customer perspective Learning and growth perspective Defining Balanced Score Card Since the introduction in 1992, the Balanced Score Card has been widely used by many organizations for its capability of enabling…

The leading weft knitted fabric manufacturers in the country.

ABC Lanka is one of the leading weft knitted fabric manufacturers in the country providing innovative solutions to top global apparel brands. With approximately 35% market share, ABC operates one of the most technologically advanced manufacturing facilities in South Asia with a capacity of 2.8 Mn Meters of fabric per month. Currently ABC operates as a joint venture between Pacific BC and MN Lanka. We believe the substantial expansion in the top line as well as reduction in cost…

Technology has been a mandatory component in any organization

CHAPTER 1-INTRODUCTION BACKGROUND As of today, ABC is Sri-Lanka’s largest retailer. The company’s legacy began in the year 1983 and since then it has created great change in the Sri-Lankan Supermarket sector, while being a fierce competitor in the retail trade. Although the super market chain under the ABC (Ceylon)PLC came into being in 1983, The House of ABC was established in 1844. The year 1981 gave Ceylon Theatres the controlling interest of ABC. Under the new management ABC went…

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