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Marketing Communication

BUILDING BRAND AWARENESS THROUGH MARKETING COMMUNICATION – Answer  Table of Contents INTRODUCTION 1 THEORETICAL PERSPECTIVE AND ANALYSIS 2 Application of theory on Vogue Jeweller’s scenario 2 Importance of marketing communication 7 Process of developing a communication plan 7 Communication channels 9 Integrating marketing communication 9 Recommendations 9 CONCLUSION 10 References 10 List of figures Figure 1- SWOT analysis on Vogue Jewelers (Vogue Jewellers, 2019) 2 Figure 2- Porter’s five forces model (Porter, 2008) 3 Figure 3- Ansoff matrix (Ansoff, 2007)…

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Digital Marketing

Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited disadvantages. The essay furthermore emphasizes how each online marketing, social media and mobile marketing which is considered to be sub components of digital strategies have influenced consumer behavior in general. Latter part of the essay elaborates how firms measure the effectiveness of the digital marketing effort formulated within.         The role…

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