INTRODUCTION Company Introduction Set up in 1991 by Johnnie Boden, “Boden” is an exceedingly popular British form mark surely understood for its one of a kind extravagant dresses and cotton shirts. At first the brand was just centered on men’s wear and inevitably ventured into children, adolescents and ladies’ clothing.

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Marketing Plan

  Key Contact G. J. C Peris / W. R. I. Q Fernando Company Lanka Pets Aquatics Address No 40/3, Peris Watta, Ekala, Ja-Ela, Sri Lanka. Telephone +94 112 071 349 Mobile +94 776 901 676 Email Marketing Plan – Lanka Pets Aquatics Executive Summary The prime objective of this report is to seek aid to find more buyers for Lanka Pets Aquatics.

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Approaches that laboratory services take for marketing

Approaches that laboratory services take for marketing Abstract Medical laboratories play a critical role in assisting patients and doctors to identify various illnesses and conditions pertaining to illnesses. Accordingly, the study focuses on illustrating the manner in which medical laboratories could perform their marketing activities in the most effective manner. The main objectives of the study include; identifying the main modes of advertising used by the laboratories, identifying the main communication strategies, finding out the approaches used by the laboratories…

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Analysis and discussion on the market positioning of Softlogic PLC

EXECUTIVE SUMMARY Softlogic PLC is a Sri Lankan based group of companies operating in many sectors including leisure, financial services, retail, and IT services. The company recently established a strategic alliance with two internationally renowned hotel chains named, Centara and Movenpick. Whilst Centara is a luxury hotel located in the coastal line of the island, Movenpick is a city hotel located in the city of Colombo. The following report is a market positioning analysis of the two hotel chains in…

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