Marketing Communication
BUILDING BRAND AWARENESS THROUGH MARKETING COMMUNICATION – Answer Table of Contents INTRODUCTION 1 THEORETICAL PERSPECTIVE AND ANALYSIS 2 Application of theory on Vogue Jeweller’s scenario 2 Importance of marketing communication 7 Process of developing a communication plan 7 Communication channels 9 Integrating marketing communication 9 Recommendations 9 CONCLUSION 10 References 10 List of figures Figure 1- SWOT analysis on Vogue Jewelers (Vogue Jewellers, 2019) 2 Figure 2- Porter’s five forces model (Porter, 2008) 3 Figure 3- Ansoff matrix (Ansoff, 2007)…
