Marketing Communication
INTRODUCTION This study will be carried out on the theme of building brand awareness through marketing communication. The purpose of this study is to highlight the importance of various
Read More
Digital Marketing
Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited
The Balanced Score Card (BSC)
Overview The Balanced Score Card is a framework introduced by Norton and Kaplan in 1992 to facilitate the companies with balancing different major and influential perspectives in both external
The leading weft knitted fabric manufacturers in the country.
ABC Lanka is one of the leading weft knitted fabric manufacturers in the country providing innovative solutions to top global apparel brands. With
