Product idea and new country for Edna

1. Product idea and new country 1.1 Brief introduction to the organisation Edna is a famous chocolate and confectionery brand in Sri Lanka. Edna brand is owned by Edna Group which was

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A critical look to Balanced Score Card

Introduced by Norton and Kaplan in the year of 1992, Balanced Score Card (BSC) is a management tool used to balance the organizational strategies by creating a link between the activities related to

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